行銷學 (第16版)

{{ _getLangText('m_detailInformation_goodsAuthorText') }}Philip Kotler,Gary Armstrong

{{ _getLangText('m_detailInformation_goodsPublisherText') }}普林斯頓國際有限公司

2017年08月01日

ISBN：9789869447898

{{ _getLangText('m_detailInformation_goodsTips1Text') }}

{{ _getLangText('m_detailInformation_goodsActivityText') }}

{{ activityObj.name }}

{{_getLangText("m_detailIntroduction_goodsIntroductionText") }}

{{ isMore ? _getLangText("m_detailIntroduction_goodsIntroductionHideText") : _getLangText("m_detailIntroduction_goodsIntroductionShowText") }}

{{ this._getLangText("m_detailBuyBarWeb_goods3Text") }}

{{ this._getLangText("m_detailBuyBarWeb_goods4Text") }}

{{ this._getLangText("m_detailBuyBarWeb_goods5Text") }}

{{ this._getLangText("m_detailBuyBarWeb_goods6Text") }}

{{ _getLangText('m_detailAuthorBookList_titleText') }}

{{ _getLangText('m_asideSeriesBookListBut_moreText') }}>

Confronting Capitalism: Real Solutions for a Troubled Economic System (HB)

Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line

Principle of Marketing +MyMarketinglab

Principle of Marketing +MyMarketinglab