"The 12-Week MBA" is a comprehensive business leadership program designed to equip professionals with the necessary skills and knowledge to thrive in the business world. The book provides an affordable and time-efficient alternative to traditional MBA programs, focusing on the core essentials required for effective management and leadership across various industries and roles.
The unique premise of "The 12-Week MBA" is that the key to successful leadership lies in understanding financial concepts and metrics, and using these to maximize value creation for all stakeholders. This core knowledge can be acquired in a shorter time frame and at a lower cost than a traditional two-year MBA, making it an accessible and practical guide for aspiring business leaders.
Authored by senior executives at Abilitie, a global leadership development company, "The 12-Week MBA" incorporates the key lessons from their successful curriculum. Abilitie's clients include globally recognized brands such as Coca-Cola, The New York Times, and Dell, attesting to the effectiveness of their approach.